Four Pillars puts GTR in focus with new Trade Manager appointment –

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Australian spirits company Four Pillars, has appointed long-time employee Jen Bailey to the new position of Trade Manager – International Regions & Global Travel Retail.

She reports to Regional Trade & Global Travel Retail Director Mark Lawton, who joined the company in late 2019 from Remy Cointreau where he was Area Director – North Asia & Oceania.

Bailey has worked at Four Pillars since 2015, when she relocated to Healesville from Sydney to manage the marketing & communications when the brand first opened its current distillery space. Since then she has moved into the trade-focused side of the business, managing trade activations and marketing for the brand both in Australia and across key export markets.

Four Pillars Co-founder & Trade Director Stuart Gregor, said, “Having been involved with the brand since we launched, there is almost no one in the business who knows Four Pillars as well as Jen. We look forward to her utilising her experience and knowledge of the brand to further focus our export strategy and deliver commercial outcomes for the business across these markets, as well as the Global Travel Retail sector when that channel begins to open up again.”

Four Pillars is currently available in more than 30 markets across the world, including Australia, New Zealand, Singapore, Hong Kong, Malaysia, Thailand, Vietnam, South Korea, Taiwan, China, Sri Lanka, Philippines, Cambodia, Japan, UK, France, Denmark, Finland, Sweden, Norway, USA, Canada, UAE.