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Hollywood heavyweight Mark Wahlberg is bringing his family’s burger chain, Wahlburgers, to New Zealand.
The actor, producer, and businessman has signed a deal, reported to be worth AU$50 million (NZ$53.5m) to open 20 Wahlburgers restaurants across Australia and New Zealand over the next five years.
The deal is a partnership with the Mustaca family, owners of Australia’s largest independent cinema chain, United Cinemas, and reportedly includes five restaurants in New Zealand.
The first franchise is expected to open in Sydney’s CBD later this year. Details of Kiwi locations and potential opening dates are yet to be released.
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In a statement, Wahlberg said he was excited about the expansion and planned to be in Australia with his brothers, Wahlburgers co-founders Paul and Donnie, for the opening in Sydney.
Actor Mark Wahlberg is bringing his family’s burger chain, Wahlburgers, to New Zealand.
United Cinemas chief executive, Sam Mustaca, said the company had been following the Wahlburgers concept for several years.
While some of the Australian restaurants will be located at United Cinemas, others will be standalone operations.
“With its natural ties to the entertainment industry, bringing Wahlburgers into the experience at United Cinemas just seemed like a perfect fit,” Mustaca said.
Founded in Boston, Massachusetts, in 2011, Wahlburgers has 49 restaurants in the United States, as well as two in Canada and one on a US Air Force base in Germany.
The business was the subject of an Emmy-nominated reality show which ran for 10 seasons before wrapping in 2019.