Seth Rogen's homeware site so popular it breaks on opening day

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Seth Rogen’s homeware site Houseplant has fallen over on the first day.

HOUSEPLANT/Getty Images

Seth Rogen’s homeware site Houseplant has fallen over on the first day.

Canadian comic Seth Rogen’s new cannabis and housewares website, Houseplant, has crashed on opening day.

According to a post to the company’s Instagram stories, demand for the items being offered was so high, the site couldn’t cope.

“Due to the amount of traffic our website is currently down,” the story read.

“We will still have housegoods available for purchase when our site is back up.”

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Houseplant.com is a double online store selling house goods and cannabis, which is legal in California and Canada where the store operates.

The little ashtray set Seth Rogan designed for Houseplant.

HOUSEPLANT/INSTAGRAM

The little ashtray set Seth Rogan designed for Houseplant.

Homeware items the store will offer include a retro block table lighter, a slip-cast ashtray and vase made to Seth Rogen’s design, and a set of LPs.

The Pineapple Express star launched in California, where he lives, about a week ago, telling fans he’d been working on the project for a decade.

“If you know anything about me at all, I’m going to assume it’s that I really love weed,” Rogen said in an Insta clip announcing the store.

“[We’re also making] beautiful house goods for people who smoke weed.”

SETH ROGEN

The star of weed movie Pineapple Express has opened his own weed and house goods store in California when marijuana for medicinal use is legal.

The store sells strains of cannabis, chosen by Rogen and his Pineapple Express co-writer, Evan Goldberg, in little stackable tin cannisters resembling tea caddies.

A long time collector of vintage ashtrays, Rogen’s other hobby, ceramics, also feature in the store.

After joining his wife, screenwriter and actress Lauren Miller, in a pottery class in 2019, the actor has shared a number of vases and ashtrays he made on Instagram.

A promotional clip for Houseplant included Rogen in overalls, throwing a ceramic ashtray on a pottery wheel. The ashtrays offered for sale on the Houseplant site, however, are slipcast – made in a mould – rather than hand thrown, based on Rogen’s design.

Seth Rogen with the block lighter the store will be offering when it’s back online.

INTAGRAM/Supplied

Seth Rogen with the block lighter the store will be offering when it’s back online.

His own work, initially slightly ropey stoneware, has developed a psychedelic, retro vibe with tactile, undulating forms, with wild, spackled glazes in dayglo colours.

“It’s fun to do something that you can see yourself improving,” he wrote about his work in 2020.

It’s not clear what price the items on offer on the site are selling for.

“This is just the beginning,” Rogen said of the Houseplant project.

Seth Rogen has been working on Houseplant for a decade.

INTAGRAM/Supplied

Seth Rogen has been working on Houseplant for a decade.

“This is honestly my life’s work, and I’ve never been more excited about anything. I hope you enjoy it.”

Cannabis is still illegal to import into Aotearoa-New Zealand, so you’ll have to live without those cannabis caddies – sorry. The store is also not shipping homewares internationally yet.

The homewares specific Instagram account for the project, @houseplant. The weed side of Rogan’s business is at @houseplantUS.

A busy man, Rogen has also written a book, due out on May 11. Called Yearbook, it is a collection of essays and “true stories” from his early days as a stand-up comic and at the start of his Hollywood career.

MOVIECLIPS

Seth Rogan stars in this touching comedy as Herschel Greenbaum, a Jewish man who is pickled for 100 hundred years and wakes to find his great grandson (also played by Rogan) in desperate need of his help.

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