NZ Designed Product Finalist For Best Bike Accessory In The World Award

Credit: Original article can be found here

New Zealand based product design company aeroe
recently launched their latest innovation to the biking
world and the world has taken note. Their latest product –
the patented spider rear rack – recently being named as a
finalist for best bike accessory in the world at the
prestigious world leading EuroBike awards based in Germany
in September.

12 years on since the aeroe
team designed the innovative freeload rack which was since
acquired by Swedish company Thule in 2012, aeroe have
leveraged off their experience in the industry and created
their most innovative and exciting range of bike accessories
to date. The products were designed by Pat Maguire in 2019
who sadly passed away shortly after. His sons Mike and Paddy
Maguire have been commercializing and bringing the product
range to market since then, and have been growing at a rapid
pace, now having their products in bike shops in 6 countries
around the world and also sell worldwide through their
website aeroe.com. Their products are available in all good
bike shops in New Zealand, including being stock in all
Torpedo 7 stores throughout the country.

Aeroe latest
offering is a simple and secure way to carry any bag or tent
on any type of bike including e-bikes. The
quick release rack can be quickly mounted to the seat stays
of just about any type of bike from full suspension mountain
bikes to gravel and commuter bikes and e-bikes (including
bikes without inbuilt eyelets). Users can then quickly take
it on or off – or swap between bikes as required. The rack
comes with one cradle which has in-built straps that holds
the dry bag or tent in place. Additional cradles can then be
added to the sides of the rack depending on how much gear
you need to take. Cradles can be rotated 180 degrees to suit
heel clearances or dropper post use, all to cater for the
needs of carrying gear on modern bikes and e-bikes in an
easy way.

‘’Our latest innovation was
designed in response to seeing the shift in what people were
wanting to carry on their bike for the day – or for multi
day trips such as the heaphy track, old ghost road or the
timber trail here in NZ and to cater for the different types
of modern bikes people were now using for these trips.
People are looking for simple ways to carry waterproof dry
bags or their favorite tent, on their bike in an easy
way.

We feel we have achieved
this with our aeroe spider rear rack system, and the word is
starting to spread among cyclists around the world which is
great to see, to be recognized for this on the world stage
by being named as a finalist for best bike accessory in the
world at the biggest biking event in the world is incredibly
satisfying for us”
The Maguire
Brothers.

‘’We have had great support
here in NZ, by the likes of NZTE, our investors and mentors,
as well as local bike shops such as Burkes Cycles in
Wellington and Cycle World in Dunedin to name a few. Being
in Torpedo 7 throughout the country has also been great to
help with becoming a well-known brand here in NZ as we focus
on growing in USA, Canada, Australia and Germany as out next
key markets. We are gaining great momentum in these
countries with good relationships with the likes of MEC in
Canada, and Rose Bikes in Germany. It’s an exciting stage
for us as we take our NZ products to the World. ‘’
The Maguire Brothers.

Bikepacking is
growing rapidly throughout New Zealand and around the world.
With many of the great trails in New Zealand now opening for
multi day bike trips, and with the addition of e-bikes, this
has opened up the ability to go on these trails to more
people.

‘’The amount of people going on
multi days trips on a bike or ebike is growing rapidly ,
both here in NZ and around the world which is great, as
it’s a great way to see the country and spend time with
your friends and family….to play a part of making this
easier and more enjoyable for people no matter their
technical ability is very rewarding. ‘’
The
Maguire Brothers.

Retailers who are interested in
stocking aeroe products can contact aeroe via the email team@aeroe.com or the
details below. Consumers interested in viewing or purchasing
product with free shipping worldwide can do so via www.aeroe.com

About
aeroe:

All aeroe products are designed, tested and
proven in New Zealand, home to some of the most exciting and
challenging touring conditions on and off-road, Aeroe
products are continually developed to meet the needs of
riders in every category from bikepacking, touring, to urban
commuting, work-related transportation and the growing eBike
demands.

Aeroe products are not only well designed and
easy to use, they are tough, durable and made to the highest
standards. Our products enable and extend exploration using
bikes or eBikes, and enhance the recreation and
transportation experience of the modern bicycle.

The
aeroe team bring more than 25 years of engineering expertise
and a decades· worth of experience in the bike industry.
After designing, commercializing and selling the Freeload
Rack (now known as the Tour Rack) to Thule in 2011, the team
have been tireless in their pursuit to design and refine the
next stage of the worlds’ most user-friendly bike
gear.

The quick-mount-release system that defines
aeroe today is an easy to use bike rack and carrier system
that has been subject to years of designing, testing,
hundreds of rides and thousands of innovations – perhaps
helping explain why our latest products were nominated as
finalists within the best bike accessory in the world
category at the Eurobike Awards in 2021. At Aeroe, we are
passionate about discovery, adventure and innovation,
whether it be in the design studio or off-road exploring the
wilderness by bicycle.

‘’At aeroe
we’re on a mission to make bike adventure easier and more
accessible to more people. To see aeroe helping people use
their bike for more things, more often, and using their gear
in the way it was designed for is incredibly
satisfying’’

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