Invivo & Graham Norton Release New Labels To Mark 14 Million Bottles

Credit: Original article can be found here

INVIVO
TOASTS TO LABEL DESIGN UPDATES AND LANDMARK YEAR FOR GRAHAM
NORTON WINES

Innovative Kiwi wine company Invivo
& Co are toasting to the eighth vintage of Graham
Norton’s Own Wines with a series of bold new updates to
the label designs across the range, that now features a
Sauvignon Blanc, Rosé, Shiraz, Prosecco and Rosé
Prosecco.

Invivo & Co is on track to produce its
14 millionth bottle of Graham Norton wine since its launch
in 2008 and, to mark the milestone, is introducing some
updates to its bold and distinctive labels and packaging for
vintage 2021.

Including textured paper stock, a new
top-curved label shape, a premium foil finish, and caps
featuring ‘Graham Norton’ text wrapped around them, the
updates all further enhance the premium look and feel of the
growing wine collection, which will see a sixth wine join
the line-up this summer. The updates to the wine labels also
see a shift to align more closely aesthetically with the
popular Graham Norton’s Own Spirits range, that currently
features two gins, one Irish and one Pink.

Graham
Norton’s Own Wines are the most awarded celebrity wine
collaboration in recent years, receiving over 200 medals and
90 point ratings globally and are now available in ten
countries including New Zealand, Australia, UK, Ireland and
Canada. Graham is a shareholder in Invivo and personally
blends the new vintages of the wines with Invivo Cofounders
Tim Lightbourne and Rob Cameron every year.

Key 2021
highlights of Graham Norton’s Own Wine and Spirits range
include:

  • Graham Norton’s Own Prosecco is one
    of the fastest growing Italian Prosecco DOCs in New Zealand
    and currently in the Top five Proseccos, with +100.89%
    volume growth in the last 12months*
  • Graham
    Norton’s Own Prosecco is currently the Number 1 branded
    Prosecco and Other Sparkling Wine in Ireland, as measured by
    IWSR
  • Graham Norton’s Own Shiraz has increased
    +26.56% in value growth over the past
    quarter*
  • Graham Norton’s Own Sauvignon Blanc is a
    Top 10 best seller in the $15-20 price bracket in New
    Zealand**
  • Graham Norton’s Own Rose is a Top 10
    best seller in the $15-20 price bracket in New Zealand
    **

Invivo Cofounder Tim Lightbourne
comments
“We are incredibly proud of our
collaboration with Graham. In our first vintage we produced
14,000 bottles of Sauvignon Blanc so to be set to produce
our 14 million bottle of wine this year is a huge
achievement, and our bold label design has contributed
hugely to the success of the brand. The customer instantly
recognises the distinctive ‘GN’ lettering on the label
on the shelf now, so the updates have really focused on
further calling out the ‘GN’ on the label. We have
included some on-trend finishes in there too – for example
including a premium foil printing finish on the labels,
which is nod to the quality, award-winning liquid inside the
bottle.”

Graham Norton’s Own Wine and Spirits
range is now available at all major supermarkets and liquor
stores throughout New Zealand. Head to www.invivowines.com
for more information.

* Ref: Nielsen Scan Overview
for Wine in Total Supermarkets & 4 Square & Def
Liquor for the MAT Period to w/e 15/08/21

**
Based on average retail price paid in the last
year

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