Traction On Demand Acquires New Zealand-based Salesforce Implementation Firm, Trineo

Credit: Original article can be found here

The acquisition further expands Traction on Demand’s
global footprint and accelerates team growth in Australia
and New Zealand (ANZ)

Vancouver, BC,
September 8, 2021
Traction on Demand
(ToD), North America’s largest dedicated Salesforce
consulting and application development firm, announced today
that it has acquired New Zealand-based Salesforce
Implementation partner Trineo. The
acquisition brings together two leading Salesforce
consulting partners whose complementarity in geography,
expertise, and values are undeniable.

thrilled to be joining efforts with a fellow B Corporation,
a designation that showcases Trineo’s commitment to using
business as a force for good,” said Greg Malpass, Founder
and CEO of ToD. “Anchoring on Trineo’s footprint, leading
reputation, and bespoke digital product development
capabilities creates a distinct advantage for our
organization across both the ANZ region and North America.
The potential of ToD and Trineo together will help us
accelerate change and enablement across the Salesforce

ToD’s expansion into the Australia and
New Zealand region began in 2019, developing a growing
footprint in Sydney, Australia. Now bolstered by the
acquisition of Trineo and continued global growth, ToD is
positioned to lead the region with deep Salesforce platform
and industry expertise. In addition to Trineo’s long
standing ANZ Salesforce practice, the opportunity to bring
together Trineo’s digital product development capabilities
including Slack, customer and employee identity
(Okta/Auth0), cloud agnostic solution delivery, and ToD’s
product-incubation teams, will enhance the service potential
of both teams. Additionally, this acquisition will allow ToD
to expand its “follow-the-sun” approach, enabling client
services availability around the clock, in North America,
Australia, New Zealand, and India.

“Two B
Corporations coming together, upholding our wonderfully
aligned values, principles and culture, is a rare
opportunity that cannot be taken for granted,” said
Abhinav Keswani, CEO and Co-Founder of Trineo. “Joining
the ToD team with an already established Australian presence
means Trineo adds a significant boost as we grow our
customer base. Our unified team will allow ToD to extend and
deepen existing and future customer relationships globally
while expanding our focus on innovation and product

The acquisition comes on the heels of
ToD being certified as one of the Great Places to Work in
the US, as well as awards for Great Places to Work Canada
for Mental Health and Great Places to Work for Giving Back.
Trineo also recently won the inaugural Salesforce Heroku PIA
in 2019, recognizing the team’s ability to tackle complex
and deeply technical work. Together, the acquisition creates
a highly-skilled, top-notch remote delivery team.

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Trineo is a global professional services firm
specialising in cloud-native system architecture and
application development, enterprise APIs, identity,
integrated CRM, agile methods and design thinking. We
reimagine the way businesses transform balancing pragmatism
and long-term, strategic thinking to create elegant
solutions for complex business problems. We modernise the
digital life of an enterprise, unlocking new opportunities
and building competitive advantage. We finish what we begin.
Our highly-skilled teams provide strategic advisory
services, build bespoke applications on all major
cloud-based platforms, and implement enterprise CRM systems.
With over 10 years of Salesforce and Heroku expertise, our
core practice areas cater for large-scale digital
transformation solutions to meet the needs of the modern

About Traction on Demand

on Demand is North America’s largest dedicated Salesforce
consulting and application development firm delivering
cross-platform solutions and standalone SaaS products.
Traction on Demand provides services to support the design,
development, implementation and integration of technology
and process across commercial and nonprofit organizations.
Unlike traditional system integrators, Traction on Demand’s
mission is to develop and grow the Salesforce ecosystem by
empowering people and enabling organizations. Traction on
Demand is a proud B

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